Today’s Insights
- SEO KPI’s
- AI Search
- SEO Content
- Data Features
- Snapchat
Hey there,
SEO is changing fast and not everything you’re seeing in your traffic reports is the full story. In this issue, I’m cutting through the noise: why AI search doesn’t mean SEO is dead, why pumping out more content isn’t the answer, and what Google’s latest update really means for your site.
Plus, a surprising win for e-commerce brands on Snapchat you might not want to ignore.
Let’s get into it.
-Javier
Featured Topic
Your SEO Traffic Might Be Lying to You
Been seeing those “SEO is crushing it!” posts with traffic graphs lately? Here’s the reality: most people are tracking the wrong metrics.
Third-party tools like SimilarWeb? Wildly inaccurate. One showed us 47,000 visits; our real data said 11,400. That’s not even close.
Even with solid first-party data, traffic isn’t the winner if it doesn’t convert. One page can bring in 25,000 visitors and 2,600 from the target market. But guess how many paid signups are there? Zero.
Meanwhile, a single backlink from a trusted SEO blog brought in more subscribers than months of “high performing” pages.
The takeaway? Don’t just chase traffic, chase results. Leads and revenue should be your true SEO KPIs.
Because traffic charts don’t pay the bills, customers do.
Source: https://seogets.com/blog/tracking-the-right-kpis-for-seo/
SEO, Content Creation, Google, Snapchat
AI Search Is Rising — But SEO Still Matters
AI tools like ChatGPT are changing how we search, but SEO isn’t dead. In fact, most AI results still pull from well-optimised content.
While new strategies like AEO are emerging, they’re built on the same SEO basics: clear answers, strong structure, and trusted sources.
AI is evolving fast, but solid SEO is still your foundation.
Source: https://searchengineland.com/ai-search-booming-seo-still-not-dead-458935
Why More Content Isn’t Always Better for SEO
Publishing more doesn’t mean better results. In fact, pumping out low-quality posts can hurt your rankings.
Google rewards content that’s helpful, relevant, and well-structured, not just volume. We’ve seen sites delete half their blog posts and see traffic go up.
Instead of chasing quantity, focus on quality. One great piece can outperform ten rushed ones.
Before hitting publish, ask: Does this actually help someone? If not, it’s just noise.
Source: https://ricketyroo.com/blog/quality-vs-quantity/
Google Drops 7 Structured Data Features
Google is retiring support for seven structured data types to simplify how search results appear. Rankings won’t be affected, but some visual enhancements like fact-check labels or book preview buttons will disappear.
What’s being removed:
- Book actions
- Course info
- Claim review
- Estimated salary
- Learning video
- Special announcement
- Vehicle listing
Why? Google says these features were rarely used and didn’t offer much value.
No action needed, the data can stay on your site, but it won’t show enhanced visuals in Search anymore.
Snapchat Outperforms for E-Commerce
A study of 20,000 e-commerce brands found Snapchat delivers a 7.5% higher ROAS and the lowest CPA across platforms.
Fashion brands benefit most, with Snap’s visual tools driving engagement, especially among younger shoppers.
If you’re targeting Gen Z or selling apparel, Snapchat should be on your radar.