Today’s Insights   

  • Google 2025 Core Update
  • SEO + UX
  • Web3 Ad Trends
  • AI SEO Tools
  • DM Marketing 

Hey there, 

I’ve been keeping a close eye on the latest shifts in digital marketing, and this month’s updates are packed with insights that could shape the way we work moving forward. From Google’s latest core update and the growing connection between SEO and UX, to Web3 ad trends and why most AI SEO tools still fall short. Plus, Meta just rolled out a smarter way to stay connected with customers through DM marketing. 

Scroll down for the key takeaways and ideas you can actually use. 

-Javier 

Featured Topic 

Google’s June 2025 Core Update Is Rolling Out 

Google has officially started rolling out its June 2025 core update. It’s the second major core update of the year and is expected to take up to three weeks to fully complete. 

As with all core updates, this one brings broad changes to Google’s search algorithms, which can impact rankings and visibility across the board. It comes just over three months after the March 2025 update. 

Core updates often shake up rankings, so keep an eye on performance. Hopefully, this one brings more visibility and traffic your way. 

Source: https://searchengineland.com/google-june-2025-core-update-rolling-out-now-457731 

SEO & UX, Web3, AI, Marketing  

SEO + UX: A Smarter Way to Create Content 

As AI changes how people search, the best content isn’t just optimised, it’s people-first. 

That means blending SEO (what people search for) with UX (why they search and how they behave). Together, they help you create content that ranks and truly connects. 

Google’s been clear: focus on helpful, human content. Tools like interviews, surveys, and forum analysis reveal user pain points, questions, and motivations, insights that go beyond keywords. 

Source: https://seorita.com/seo/blending-seo-and-ux-to-build-content-for-real-people/  

Web3 Advertising Trends to Watch in 2025 

Web3 advertising is booming, expected to grow from $1.9B in 2024 to $12.8B by 2032. With blockchain, smart contracts, and tokenisation driving innovation, here are the key trends shaping the space: 

  • On-Chain Ads
  • Token Rewards
  • User-Curated Ads
  • Gamified Campaigns
  • Smart Ad Buying
  • On-Chain Tracking
  • Hybrid Targeting
  • AI-Powered Ads 

Web3 ads focus on user trust, transparency, and value which makes engagement more rewarding for everyone. 

Source: https://www.forbes.com/councils/forbesbusinesscouncil/2025/05/29/web3-advertising-trends-for-2025/  

Most AI SEO Tools Miss the Mark — Here’s Why 

Most AI SEO tools promise quick wins but without context, they often miss the mark. Many rely on surface-level prompts, ignoring crucial factors like site structure, internal linking strategy, duplicate content, and real search intent.  

They might suggest links that dilute authority, rewrite content that already exists, or copy what’s ranking without understanding why it works. AI tools also can’t crawl your site like Google does, so advice is often incomplete or flat-out wrong.  

The issue isn’t AI itself, it’s how we use it. For AI to truly help SEO, it needs to be paired with data, strategy, and tools that understand your site’s structure, goals, and audience. Until then, most AI SEO solutions are just fancy autocomplete. 

Source: https://www.linkedin.com/pulse/99-ai-seo-tools-prompts-useless-context-still-reigns-jan-willem-ylrqc  

Meta Launches Smarter DM Marketing 

Meta now lets brands send personalised promo messages via DMs to users who opt in. You can target audiences using CRM data, include product links or deals, and track results. 

One catch: you’re limited to one marketing message per user per day to prevent spam. Used right, it’s a powerful tool to re-engage customers and keep conversations going. 

Source: https://www.socialmediatoday.com/news/meta-marketing-messages-reengagement-dms/752386/