Today’s Insights
- SEO
- ChatGPT
- Content Strategy
- Social Media
- Email Marketing
Hey there,
Every week it feels like the digital world flips the script and this week is no different. SEO rankings can sink from something as simple as a navigation change. Social media’s glory days? Done. And while ChatGPT shakes up search, it’s quietly leaning on Google in the process.
In this edition, I’ll share the big shifts you need to know, how to make your content LLM-ready, why brands are rethinking social, and how AI is quietly becoming a secret weapon for email deliverability. Let’s dive in.
-Javier
Featured Topic
The Silent SEO Killer: Navigation Changes
Here’s a sneaky SEO issue most people don’t think about: site navigation. Even small changes to your menu can break internal links, confuse crawlers, and cause rankings to plummet. We’ve seen an ecommerce site lose 70% of its organic traffic in just one month, all because of a redesigned nav bar.
The problem is that navigation isn’t just about user experience. It tells Google which pages matter most, passes authority between them, and makes sure crawlers can find everything. When links disappear, menus get merged, or JavaScript hides content, years of SEO work can quietly unravel.
The fix? Always crawl your site before and after navigation changes, watch for sudden dips in impressions or traffic, and if damage is done, restore link paths with breadcrumbs, sidebars, or footers.
ChatGPT, Content Strategy, Social Media, Email Marketing
ChatGPT Is Tapping Google Search
OpenAI may be competing with Google, but it’s also using Google’s results via SerpApi to help ChatGPT answer real-time queries. Despite Google once denying access to its index, developers have confirmed ChatGPT pulling info from Google-only pages.
While ChatGPT is growing fast, Google’s scale is still unmatched. The race for the future of search is just heating up.
Source: https://www.tomsguide.com/ai/chatgpt-is-secretly-using-google-search-data-heres-how
5 Ways to Adapt Your Content for LLMs
People aren’t just searching anymore, they’re asking AI to do things for them. That shift from “search intent” to “generative intent” means your content needs to be more than just answers.
Here’s how to adapt:
- Skip easy answers – If an LLM can generate it, don’t waste time.
- Bring something new – Original research, data, or expert insights.
- Optimise for AI – Structure content so it’s easy to cite in AI outputs.
- Solve tasks onsite – Use tools, templates, and interactive content.
- Build trust – Lean on real voices, communities, and owned channels.
Source: https://www.wix.com/studio/ai-search-lab/adapt-content-strategy-for-llms
The Golden Age of Social Media Is Over
Social platforms are shifting from connection to entertainment and users are tuning out. Meta reports less time on friends’ posts, X has lost 23% of users since Musk’s takeover, and Gen Z is actively cutting back.
Audiences now prefer curated spaces like streaming, audio, retail media, and community platforms. Brands are responding with omnichannel strategies powered by first-party data, driving stronger conversions and deeper connections across the open web.
Source: https://www.thecurrent.com/opinion-john-tegner-the-trade-desk-brands-social-media
AI Is Powering Email Deliverability
AI isn’t just writing emails anymore, it’s helping them land in the inbox. MailGenius has launched AI Email Grader & Editor, a tool trained on $250M worth of sales data and high-performing campaigns.
The tool scores emails 1–10 for deliverability and conversion, diagnoses issues hurting performance, and can even rewrite copy using proven conversion principles.
Designed for sales outreach, newsletters, promos, and follow-ups, the goal is simple: more opens, more clicks, more sales.